Meet Mama Rose…
Wake up, feed children, work, bead.
Play football.
Bead.
Repeat.
Time—there is never enough of it. Moms understand this better than anyone. But what if you were given a slice of time back in your day? How would you choose to spend it?
A job beading with ME to WE artisans in Kenya gave Mama Rose financial independence, and with it, time and choice. Watch this single mom live her dream with the time she’s earned back.
Spoiler alert: Watch for a surprise thank you from Rose’s children at the end of the video!
Deepa Shankaran is a senior writer and video producer with WE. Her favourite thing in the world is a good story.
Ken Galloway is an award-winning video director and senior creative, who is passionate about telling stories that matter.