Humanitarians, activists and social entrepreneurs, Craig Kielburger, Marc Kielburger and Roxanne Joyal believe that together, WE can make doing good, doable. Over 24 years ago, they set out on a bold mission: to work with developing communities to free children and their families from the cycle of poverty and exploitation. Their vision expanded to include empowering youth at home, connecting them with global issues and social causes, and partnering with schools to inspire young change-makers from within the classroom. And with the launch of ME to WE, they created an innovative social enterprise that provides products that make an impact, empowering people to change the world with their everyday consumer choices.

“Over the years, we’ve discovered that it’s far more important to reach as many people as possible—especially youth—and empower them with the knowledge that it’s not up to anyone else, it’s up to them to make a difference.”

— Craig Kielburger