ME to WE is our innovative social enterprise that provides authentic products and hands-on experiences that make an impact and empower people to change the world with their everyday consumer choices. ME to WE’s 20-year mission has given the social enterprise great insight and ideas on how to create an innovative social enterprise. ME to WE donates a minimum 50 per cent, and often as much as 90 per cent, of its profits to WE Charity, with the remainder being reinvested to ensure sustainability.